Introduction While onsite SEO focuses on what is on your website, and offsite SEO controls what happens outside your website. Offsite SEO is all about the external signals that tell search engines like Google whether your website is trustworthy, popular, and authoritative. Overall, onsite SEO is the creation and foundation of your website, and offsite…
SEO and AI Concepts for Ranking Content in LLMs: Understanding the Future of Search Explore how artificial intelligence and SEO strategies are merging to shape the future of online visibility and content ranking. Introduction Search engines are no longer the only gatekeepers of online visibility. With large language models (LLMs) like ChatGPT and Google Gemini…
Introduction Search is evolving fast — and Michigan’s marketers are learning to adapt. Generative Engine Optimization (GEO) represents the next stage of SEO, where artificial intelligence and conversational search drive results. Instead of optimizing only for keywords, businesses now need to optimize for meaning, intent, and AI-driven summaries. This article explores the top GEO tactics…